Traditionally, the assistant coaches who go out on such recruiting tours (head coaches are verboten at this time of the year according to NCAA rules) travel separately, and can say little to prospects beyond "hello". However, by traveling together in a limo, the Auburn Coaches have created a buzz, and now crowds wait there arrival at the high schools they are visiting.
Hopefully some of the local schools here in Northern California (hello, Sac State? Anyone listening?) might take a clue and try out one of our limos, maybe even our Party Bus!